Analytics are limited. Unlike with conversions made directly on your WordPress site, you’ll be limited in terms of what you can learn about the people making purchases through your affiliate links. While Amazon does provide you with details about clicks and sales, you won’t get deep insights into who the consumer was and what they did on your site before they got to that point that you would with Google Analytics.
If you make a conscious effort to embed links within articles, you’ll get your visitors to the Amazon website helping you increase your Amazon affiliate earnings. Cha-ching! Or you can do the time-consuming task I did of writing product descriptions for a high volume of products so that you increase your odds of having your product pages found in search results.
Back in 2013, when I was just starting out in my ecommerce journey, I suddenly quit my job to become a full-time entrepreneur. Before quitting, I was selling products on Amazon – sunscreen, to be exact. I was constantly selling out of inventory using my makeshift Word document email list since we were being “budget-conscious” and didn’t want to pay for an email provider.
Here are some additional pictures from the conference. This first picture is from the Wynn Hotel. Kyle and Carson, the owners of Wealthy Affiliate, rented out an incredible 2 story suite for us to party in. They had top shelf drinks, entertainment, mouth-watering food, and we were simply treated like ballers. Networking and making connections with these other successful affiliate marketers was invaluable.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
Their policies are strict. Be sure to read through Amazon’s affiliate program policies very carefully. Any violation of their policies is grounds for account suspension--something which could be devastating if you build an entire website or store around affiliate links. Amazon has also been known to suspend accounts without any prior notice, so tread carefully.
I concluded that having read a product review, people felt more informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product. Those clicking on the top link seemed to be more in a ‘surfing’ mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were ‘in the door’ at Amazon.
Amazon customers are loyal. Beyond that, Amazon customers--especially Amazon Prime members--are more than happy to convert. According to a 2015 report, Prime members are said to convert at a rate 22 times greater than customers that shop with other top online retailers. So, if you can tap into that audience and appeal to their willingness to spend money with Amazon, you should see a good return on your decision to join the program.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.
Earning income via Target affiliates, however, requires a bit of work. Cookies expire in just seven days, and commissions can be as low as just one percent, so you’ll need to be operating a high-traffic website in order to make serious cash with this program. But with Target’s much-beloved brand reputation and vast catalog, relevant product links can be a big earner for established influencers.