Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
The entire reason I created this site is because as an affiliate marketer, I started getting upset with the lack of ethics and misinformation being spread from MANY affiliate marketers, especially as it pertains to the “make money online” niche. So many online marketers out there promise you quick easy money if you just sign up and pay for this or that. Quite frankly, I’m sick of it. Growing an affiliate marketing business is just like starting any other business – it takes time, effort, and a lot of trial and error. I won’t get into it here, but if you’d like you can read my honest article about how long it takes to earn a full-time living with affiliate marketing.