Not necessarily, but a blog is really the best promotional tool. With that said, you can always use methods such as PPC or advertising to promote a product. This is another popular method to grow in affiliate marketing. For me, the best way to make the most out of  affiliate marketing opportunities is to have a blog. Learn how to start a blog here.
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
The entire reason I created this site is because as an affiliate marketer, I started getting upset with the lack of ethics and misinformation being spread from MANY affiliate marketers, especially as it pertains to the “make money online” niche. So many online marketers out there promise you quick easy money if you just sign up and pay for this or that. Quite frankly, I’m sick of it. Growing an affiliate marketing business is just like starting any other business – it takes time, effort, and a lot of trial and error. I won’t get into it here, but if you’d like you can read my honest article about how long it takes to earn a full-time living with affiliate marketing.
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