The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits. 

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
There’s no need to be intimidated by the cons noted above. Every affiliate program comes with them as does any working relationship you enter into with a well-known brand. Think of Amazon like Google: their top priority is keeping customers happy. Without their continued satisfaction, they wouldn’t be in business and you wouldn’t have an affiliate program to take advantage of, so they need to ensure you don’t abuse the terms of use.
I concluded that having read a product review, people felt more informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product. Those clicking on the top link seemed to be more in a ‘surfing’ mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were ‘in the door’ at Amazon.
Police responded to an intersection near the airport around 10 p.m. Thursday when shots were exchanged with the gunman, Miami FOX affiliate WSVN-TV reported. — Fox News, "Kidnapping suspect shot dead near Miami airport after shootout with police," 21 Sep. 2018 The jury deliberated for around six hours before delivering its guilty verdicts, NBC affiliate WXIA reported. — NBC News, "Man convicted, sentenced to life in 1983 racially motivated killing in Georgia," 27 June 2018 The two-way contract limits Robinson to 45 days of NBA service time next season, with the rest spent at the Heat's G-League affiliate in Sioux Falls, S.D. — Barry Jackson, miamiherald, "Heat signs a sharp-shooter who has impressed everyone this summer," 10 July 2018 In a third change, the Chargers said Mario Solis, a sports reporter and anchor at the NBC affiliate in Los Angeles, will handle Spanish language play-by-play duties. — Jay Posner, sandiegouniontribune.com, "Dan Fouts off Chargers broadcasts; Jeremiah, LT added," 10 July 2018 After 16 starts last year, De Los Santos was 5-4 with a 4.71 ERA for San Diego’s double-A affiliate in San Antonio. — Bob Brookover, Philly.com, "Phillies prospect Enyel De Los Santos making his MLB debut | Extra Innings," 10 July 2018 Won a title with the Raptors’ G-League affiliate in 2017. — Zach Osterman, Indianapolis Star, "Basketball has taken IU's Christian Watford all over world in quest of pro career," 9 July 2018 His replacement has already been named: Laura Harris, who will be coming in from WFTS-TV, the ABC affiliate in Tampa, Fla. — Robert Philpot, star-telegram, "A weekend anchor is leaving NBC 5. Here's who's replacing him," 9 July 2018 Gunna, the Young Thug affiliate who rubbed elbows with Virgil Abloh at the menswear shows in Paris a few weeks back, put in a valiant showing at the Louis Vuitton show, but Migos might still take the cake. — Rachel Hahn, Vogue, "Who Drips Harder, Gucci Mane or Quavo?," 1 Feb. 2019
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
Analytics are limited. Unlike with conversions made directly on your WordPress site, you’ll be limited in terms of what you can learn about the people making purchases through your affiliate links. While Amazon does provide you with details about clicks and sales, you won’t get deep insights into who the consumer was and what they did on your site before they got to that point that you would with Google Analytics.

I didn’t know it at the time, but to be a successful Amazon affiliate, you need to have hyper focus. Instead, I created four online stores in various niches (because I’m so indecisive I couldn’t pick just one). And then I stocked up those stores with hundreds of products. I had an online store catered to the bridal niche where I spent a week writing product descriptions for over 600 products. What the heck was I thinking?

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