If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).

Set up a website. Professional or business websites can also use the Affiliate program. However, they are best used with people who do not sell similar products on their website, since Amazon's marketplace can drive business away. If you have a website promoting different products, a club, a non-profit or a service, then you can recommend quality products on your site and make money doing it.
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